Wait, only 70%?
Real Estate Agents – It’s no secret that we’re in the digital age, and real estate agents have had to adapt in recent years. Today, around 70% of realtors have a website. Wait, only 70%?
That means that nearly a third of all real estate agents don’t have the central piece of their online marketing strategy. If you don’t have your real estate listings online, then let’s talk about the importance of online marketing for real estate agents!
Reaching the Widest Audience
You can reject it all you want, but the fact remains the same; the world is online. We all search for things online when we need information, and we’ve all had our interest piqued by an online advertisement at some point.
We’re not suggesting that physical marketing has no place in today’s world, but the internet allows for the widest reach. At least 85% of Americans are online every day, which is a lot more than the amount that commutes to work or read the newspaper. Billboards or other traditional ads will never have the same reach.
Real Estate Agents – Building Organic Traffic
Building organic traffic to your website will pay dividends for your entire digital marketing strategy. Organic traffic is the traffic you don’t have to pay for or prompt. They find you via search engines or social media.
Well, organic traffic isn’t just a “lucky find.” With search engine optimization (SEO) and social media marketing, you can build organic traffic to your website, even for free! This will start users’ journeys with your site on an initial note of trust, which can have higher conversion rates than other forms of marketing.
For example, if you have real estate listings on your website or on a real estate platform, you can optimize this content to allow the right users to find you.
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Have Questions? Reach out to us, we’re here to help.
Call us at: 866-962-8190
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