Like every industry, real estate must keep up with technological progress and the consumer demands that shape it. Having a website with property listings and advertising on Google is no longer enough to compete and to remain relevant. Marketing evolved to embrace all kinds of channels and technologies that meet potential buyers wherever they are. Here are the top 20 real estate marketing trends of 2021.
1. Live Video
Live video is big on almost every mainstream social media channel. The most popular is Facebook Live, but many realtors broadcast live on Instagram, Twitter, LinkedIn Live Video, YouTube Live, and several others. Live videos enable real estate professionals to engage with their viewers in real-time, potentially gaining qualified leads and more followers on their respective social media channels. The type of content shared via live video is at the latitude of the broadcaster. It can be anything from a video tour of a listed property to Q&A, DIY home improvement tips, discussions, news, and webinars covering all kinds of industry-related issues.
2. Drone Videos
Still a novelty for many realtors, drone videos offer exceptional advantages for marketing luxury properties and not only. They can show the house for sale and its grounds from above, but real estate marketers can also use them for other types of aerial videos unrelated to sales. For example, they can show entire neighborhoods to attract the home buyers’ interest in a specific area, or just views of parks and other attractions to generate engagement and gain more social media followers.
3. Virtual Home Staging
Empty homes don’t look that great in pictures or videos. Realtors may choose to present them furnished to perfection to help buyers imagine what their future homes may look like. Statistics show that some 38% of real estate agents said they stage homes prior to listing. Modern software makes it easy to entice buyers in novel ways without costly furniture rentals, renovations, or hiring interior design experts. Virtual Staging Lab and IBD Luxury Home Staging are two popular choices for virtual home staging.