Tag: lead generation strategy

Common Mistakes That Cost You Money Not all businesses require a lead generation strategy to create successful marketing programs but those businesses are rare. Instead, most businesses need a strategy to not only create conversions over time but follow up with visitors who left the conversion funnel sometime during the purchase process (especially through cart […]

For Today’s Marketing Landscape As the world looks towards a future in the wake of the Covid-19 pandemic, marketers are making moves to anticipate and adapt to a “new normal” landscape. With virtually all businesses affected by the coronavirus, the process of lead generation in this unfamiliar climate has become more important than ever. Lockdowns […]