Building a List to Find Sellers
Real Estate Investors use the term Skip Tracing when they want additional contact information of an owner of a property that they are interested in buying.
This can as simple as getting phone numbers added to a motivated seller list they already have of off-market leads. It can get pretty complex if you are starting with just the property address and seek to learn the owner name and a current address.
Have you ever wondered where the term Skip Trace originated?
Skip Trace comes from “Tracing Down People Who Skipped out on Bills”. A landlord or even the phone company would trace these people to their current location in attempt to make good on the debt owed to them.
Today, investors who are Driving for Dollars utilize skip tracing techniques to learn the owner’s name and contact information. This can be quite time consuming and even costly. Investors usually start at the county tax records as they are likely more up-to-date than the registry of deeds.
You can usually get the name of the owner (person or company) but it is surprising how often these distressed/vacant property owners have out-of-date addresses. From here, investors might employ one of the many companies who specialize in the “tracing” down the owners, or go online to search or use some of the paid people-finder-type sites. Some even knock on the neighbor’s doors to find out what they can.
Bulk Skip Tracing comes into play if you already have the basic information.
This is when a real estate investor has the name and address for a property owner and wants to add phone numbers and even email. Most often, this is when the investor has purchased a list and is appending the additional contact data.
As you plan your campaign, either telemarketing or ringless voicemail (RVM), a good mailing list broker can match your existing list or a new one with national phone and email databases.
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