real estate investing

Importance of a Digital Strategy to Sell Your Home in the Current Market

The way we live and work has been dramatically altered by the pandemic.

The market is saturated by first-time buyers at the moment, many of whom require plenty of guidance from their real estate professional and many of whom spend most of their day behind some form of a screen.

The way we live and work has been dramatically altered by the pandemic.

It follows then that the way people buy and sell houses will have also been affected.

Real estate agents who have not yet adopted a digital approach to their marketing may be far less effective than those who have.

Regional director and CEO of RE/MAX of Southern Africa Adrian Goslett explains that more and more buyers are beginning their search for homes online.

“Traffic to our website in 2020 increased by 30.86 per cent when compared to 2019, which shows how many more buyers are using the internet to enable their search for their dream home.

“Real estate agents who do not have an online presence are hurting their chances of finding a buyer for their seller’s listings,” he explained.
Instead, Goslett encourages agents to adopt a digital strategy with a targeted marketing campaign to reach relevant consumers.

“Invest in a digital strategy and make use of data mining and business intelligence software to provide predictive analytics insofar as consumer decision making is concerned.

“Then, develop campaigns based on audience demographics as opposed to using a “shotgun-style” approach to advertising.

“This way, agents can reach buyers who are relevant to their market, which will hopefully speed up the process of matching relevant buyers to relevant listings,” Goslett said.

However, Goslett also explains that digital marketing can only go so far.
“After months of social distancing, consumers have also come to value personal connections and face-to-face interactions more so than ever before.

Read More…


About Skip Force LLC.: Skip Force is a SaaS company based in Austin, TX. Founded in August of 2019, Skip Force has developed solutions, for real estate investors and resellers, to streamline the skip tracing process to effectively close leads.

Related News

Investing in Real Estate

3 Factors To Consider When Investing In Real Estate

Quite a few people have considered investing in real estate. It can be an attractive way of generating a passive income. When this is done the right way, the profits can be significant. There’s more involved in this than many people might assume. You’ll need to consider several factors. Many […]

Read More

Intelly Has The Potential To Change The Future of Real Estate Investing

Intelly is a blockchain-based real estate investment platform that allows participants to invest in all types of real estate opportunities around the globe. The platform will enable users to invest in ongoing construction projects, residences and commercial properties. With their fractionized-nonfungible token (NFT) infrastructure, Intelly has created a tool for […]

Read More
Passive Real Estate

Build Wealth With This Guide To Passive Real Estate Investing

Passive real estate investing may be right for you. If you ask any investor what the most reliable, intelligent methods of building wealth are, there’s a good chance that investing in real estate will be on that list. Indeed, millions of people in the U.S. and worldwide are using real […]

Read More

Privacy Preference Center

  • No products in the cart.