The way we live and work has been dramatically altered by the pandemic.
The market is saturated by first-time buyers at the moment, many of whom require plenty of guidance from their real estate professional and many of whom spend most of their day behind some form of a screen.
The way we live and work has been dramatically altered by the pandemic.
It follows then that the way people buy and sell houses will have also been affected.
Real estate agents who have not yet adopted a digital approach to their marketing may be far less effective than those who have.
Regional director and CEO of RE/MAX of Southern Africa Adrian Goslett explains that more and more buyers are beginning their search for homes online.
“Traffic to our website in 2020 increased by 30.86 per cent when compared to 2019, which shows how many more buyers are using the internet to enable their search for their dream home.
“Real estate agents who do not have an online presence are hurting their chances of finding a buyer for their seller’s listings,” he explained.
Instead, Goslett encourages agents to adopt a digital strategy with a targeted marketing campaign to reach relevant consumers.
“Invest in a digital strategy and make use of data mining and business intelligence software to provide predictive analytics insofar as consumer decision making is concerned.
“Then, develop campaigns based on audience demographics as opposed to using a “shotgun-style” approach to advertising.
“This way, agents can reach buyers who are relevant to their market, which will hopefully speed up the process of matching relevant buyers to relevant listings,” Goslett said.
However, Goslett also explains that digital marketing can only go so far.
“After months of social distancing, consumers have also come to value personal connections and face-to-face interactions more so than ever before.
Related News
💥25% Off Of Credit Data For 4th Of July💥 💥Happy 4th of July!💥 25% Off Of Credit Data For 4th Of July – Hey, listen, we’re going to extend out our Credit Data special, 8 cents only through the 4th of July. So what’s Credit Data on? That’s the same data you’re spending 12¢ […]
💥Real Estate Strategy 2 Years Into The Pandemic💥 Real Estate Strategy 2 Years Into The Pandemic – COVID-19 has changed the world as we know it. Everything from where we live and work to how we value and spend our time and interact with each other has dramatically shifted in the face of the challenges […]
Simple App Makes Real Estate Investing Less Confusing Simple App Makes Real Estate Investing Less Confusing – Many seem to be under the belief that real estate investing is only a game rich people play. It takes a lot of money to buy a single piece of property, after all. It’s also a relatively slow […]