Text messaging has taken on new importance in mortgage customer prospecting- Lead Generation

Some lenders even using it as a method for distributing videos that aim to educate and entice consumers. – Lead Generation

But whether more traditional contact methods, such as direct mail, are effective in the post-pandemic environment remains a question heavily debated among lenders as they face the prospect of having to put more effort and dollars into lead generation in 2022.

Originations are expected to significantly decline in 2022 and as refinances dry up, lenders are likely to return to tactics they largely haven’t had to deploy since the spring of 2020.

“With less business falling in the door comes the need to hunt for business and that’s not something that the industry has seen now for at least a year and a half,” said Grant Moon, a mortgage industry lead generation expert and the former CEO of Home Captain.

But originators are also all going after the same customers, looking to keep volume up. A long incubation cycle exists for the leads that do exist and the risk of fallout is high. That is only exacerbated by gain on sale margin compression cutting profitability.

Still, consumers are now more willing to fill out online contact forms, albeit with some hesitation because of the resulting robo calls, Moon said. “That being said, people will still need to be speaking to lenders, people will still be getting quotes for mortgages,” Moon said. “And because of that, there will be a lot of consumers that are looking for the convenience of filling out forms online, doing comparisons online for mortgages.”

Engagement with intent

Lenders need to focus their marketing efforts online, including on social media sites like Facebook, Instagram and TikTok, to reach consumers, said Josh Friend CEO of customer relationship management software provider Insellerate.

Read More…

About Skip Force LLC.: Skip Force is a SaaS company based in Austin, TX. Founded in August of 2019, Skip Force has developed solutions, for real estate investors and resellers, to streamline the skip tracing process to effectively close leads.

Related News

Skip Tracing for Real Estate
Real Estate Skip Tracing Services

Skip tracing has become an invaluable tool in the real estate industry, offering professionals the ability to locate and connect with individuals crucial to their business. By leveraging skip tracing services, real estate professionals can streamline their operations, enhance their due diligence efforts, and increase the chances of successful transactions. How Does Skip Tracing Help […]

Improve Lead Flow
5 Tips To Improve Lead Flow

  Improve Lead Flow With These Cold Calling Tips Many investors have given up on cold calling. Do you know why? Because they can’t execute. Is that you? Well, in our investment business, cold calling generates 30 to 45 leads with just three full-time internal sales agents from ISA Pros. If you want to instantly […]

Skip Tracing Our Property Data

Skip Tracing Our Property Data Skip Tracing Our Property Data – We’re in beautiful Costa Rica right now with my family just kicking back, having a cocktail right as my team is closing deals right now back in the States. We got three under contract this week, and I think we’re going to do two […]