Luxury real estate is a competitive industry, which can sometimes make it difficult at times to tap into new, fresh sources of leads.
Generate Real Estate Leads – The good news is that luxury real estate professionals are no longer limited by who they know or who they bump into at their local high-end gyms, cafes, country clubs or networking events.
Now, it’s become commonplace to use social media as a lead generation source— especially Instagram, since the visually-focused platform practically lends itself to the amazing photography associated with high-end listings.
Still, using Instagram to generate real estate leads requires more than simply posting photos of your listings or sending out mass direct messages on the platform.
The key is knowing how best to use this popular app for your niche within luxury real estate, and how to create content people want to engage with, and how to turn engagement into leads.
Here are some tips on how you can use Instagram to generate real estate leads in the luxury market:
1. Create Content Your Dream Clients Want to See
The key to great Instagram marketing—and using Instagram to generate real estate leads— is making it about the people who will be viewing your images and video content.
Think of how you can include them in what you’re posting by asking questions, showing off places they might want to visit, and giving shout-outs to local businesses or events that may interest them as well.
Not only is this important for building credibility with your target clients, but it’s also important for getting Instagram to give your content “reach” (i.e., show it to lots of people) and to make sure Instagram is showing your content to the right people.
It’s also important to be consistent with how you share your content, so make sure that you are uploading new images or videos at regular intervals—otherwise, people (and the algorithm) will forget about your content.
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