Is It Time For A Marketing Plan Makeover?
Is It Time For A Marketing Plan Makeover? – In last month’s column, we talked about how generational characteristics can inform your marketing messaging. Now we want to know: When was the last time you tried a new marketing tactic? If it’s been a while since you took a critical look at your marketing plan and added something new to the mix, it might be time for a marketing plan makeover.
Like every good makeover, you’ll want to keep what you know works for you and layer in a few fresh elements, such as:
Video – one of the most effective ways to market yourself and your listings. Can you find a way to add video tours, Instagram Stories and Reels or YouTube to your marketing mix?
Experiential marketing – a buzz-worthy concept in real estate marketing circles. The idea is to create in-person, activity-based events that your sphere will enjoy and hopefully talk about on their social media profiles. Does that spark any ideas for you?
Traditional tactics – cold-calling and billboard advertising may be worth exploring, especially if you’ve never tried them before. What tried-and-true tactics could you implement into your marketing?
Social media – an especially effective tool when used to engage your sphere and keep relationships warm. Could you benefit from a more strategic, consistent approach to social media?
With so many options, how do you decide which new marketing tactics are worth your time and resources?
The good news is that there is no “right” marketing mix. An effective marketing plan should include old and new techniques—both online and offline. Here’s a simple process for deciding which new tactics to add to your marketing plan.
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