By Providing a Stellar Customer Experience
Customer retention is not a defensive play.
The truth is, there is only a limited number of customers out there. But if you treat your customers right, you can get exponential returns on each and every one.
If you’re trying to figure out how to close more real estate deals and scale your business to the next level, lean in. We’re about to tell you everything you need to know to turn your current customer base into a lead conversion machine.
Why is the Customer Experience so Important in Real Estate?
We’re going to go ahead and answer that with another question:
What is the lifetime value of your customer?
Most agents think it’s the commissions paid on a home bought every seven years or so. They’d be wrong.
All of your customers know other potential customers, possibly even hundreds of them, which could lead to hundreds more. Even if you only calculated two closed referrals for each of your current customers, how much more would that first lead be worth?
Bottom line: If you don’t have customer retention and referral strategy in place you ARE leaving money on the table.
The Customer Service Problem in Real Estate
Most real estate agents close a deal, then move right on into a new lead acquisition. But what if you and your team entire team knew the real lifetime value of your customers. What if you could actually see that number hanging above each and every name on your list? How much more energy would you put into building those relationships?
The ability to see your customers from this point of view is a winning strategy for any business but nowhere does it matter more than in the game of real estate. Your market is only so big and there are only so many customers to go around.
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