Through various interaction sessions with real estate agents in my home-finding journey, I gathered some really interesting insights.

How to Do Real Estate Content Marketing Right? – How to Do Real Estate Content Marketing Right?

DETROIT – Recently, I, Florian Berg, moved into a new house. Through various interaction sessions with real estate agents in my home-finding journey, I gathered some really interesting insights. This blog post is written in accordance with the same. It unfolds the secrets of creating impactful real estate marketing content and talks about certain do’s and don’ts to adhere with.

Introduction

Content marketing, regardless of the industry, is what a business needs to reach out to the targeted audiences effectively and effortlessly.

For the real estate industry, this marketing strategy is vital for reasons like having an impressive online presence, targeted marketing, and expanding the customer reach. However, the path that leads you to all these perks isn’t easy. Content marketing is easy but result-driven real estate content marketing is not.

Real Estate – A booming Industry

The real-estate industry, after facing certain ups and downs, is back on its feet and is growing with each passing day.

Presently, there are over 3 million real estate agents in the US alone and as per a CNBC article, they sold nearly 6.76 million units in 2020 alone.
The average median sale price of a home sold in July 2021 was $390,500, as per Reuters.
In 2020, according to PWC, the total revenue generated by the real estate industry in the US was $45.3 trillion.
More than 456,000 jobs were generated by the real estate industry in 2018.
With these lucrative facts and figures, we have no qualms to admit that the real estate industry is thriving greatly.

Real Estate Content Marketing – A Must Approach

Just like any other industry, real estate also needs to have a strong digital presence as being digital is the need of the moment. Those who are a part of this industry already knew this fact. No wonder why approx…

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