Without sales, you can’t have revenue. And without revenue, you can’t reinvest back into traffic and lead generation.
Before you try to generate leads, you need lead magnets. With something like an ebook or a free course, you have the ability to drive leads to your business. Once you have these lead magnets ready, you can use a variety of different traffic sources to bring attention to your lead magnets.
The following five sources of traffic are places where you can find people for your lead magnets. Some of these sources are free and some of them are paid, but I recommend that you get started with the free traffic sources and scale your way up to paid traffic sources.
1. Organic Search Traffic
Organic search traffic is the traffic that comes from search engines. You don’t need to pay for this traffic. Every search engine has paid listings on their search and free listings — if you make sure that your pages appear in the search results for specific keywords, then you will be able to tap into a lot of traffic and you won’t need to pay for it.
The only problem with organic search traffic is that your landing pages will not get ranked easily in the search engines. Search engines prefer content-heavy pages and they do not rank landing pages well.
2. Paid Search Traffic
Another method to get traffic to your lead pages is from paid search listings.