Lead Generation is defined simply as the action or process of identifying potential customers for a business’s products or services.

In the business of real estate investing, customers fall into one of two main categories – Lead Generation:

  1. Properties for acquiring by using one of several investing strategies(sellers)
  2. Buyers in the form of either individuals to purchase or lease option properties to live in or investors you can pass properties on to via wholesaling or other investing strategies

While it is certainly possible, for the most part, investment properties won’t be found listed for sale with a Real Estate Agent. This is because listed properties generally have less room for investors to profit. So how do you as an investor find available properties if they’re not listed for sale?

Let’s take a minute to go back and look at what Lead Generation is NOT.

This is a key point to understand, and it is something that past investors faced just as often as today’s investor and every investor in the future will face. Lead Generation has come a long way and will continue to make advancements as time goes on, but one thing it won’t ever be able to provide is the ability to predetermine the individual situation of a seller to guarantee a deal goes through. There is just no way around reaching out to potential sellers and hearing a few of those dreaded “no thank you” answers before you get to the “tell me more” replies. For this reason, target marketing will always be one of the most important instruments in your toolbox.

Here’s the bright side:

Good Lead Generation can identify properties with the highest potential for profit, and GREAT Lead Generation can pinpoint properties that match your specific search criteria, whether you’re filtering by current LTV ratio, estimated value, estimated equity, or Tax value. Most will also have at least some form of Lead Generation for finding prospective buyers or turnover investors to pass the deal on to.


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About Skip Force LLC.: Skip Force is a SaaS company based in Austin, TX. Founded in August of 2019, Skip Force has developed solutions, for real estate investors and resellers, to streamline the skip tracing process to effectively close leads.

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