First things first, you may have a question looking at the title. What is lead routing? If not, well and good. But if you are a newbie to this and curious about learning what lead routing is and how we can improve MQL routing, then here we go. I explain to you A-Z about this topic in detail further.
Let us understand what lead routing is
In layman’s language, lead routing is a process that involves the distribution of leads among the sales representatives.
It is an automated process where the CRM software distributes the leads to salespeople on the criteria-basis of zip code, lead score, the product of interest, availability of the sales representative, or any other measure relevant to the business.
“A faster lead routing sets up a quicker follow-up, ultimately developing a better relationship between the brand’s representative and the lead!”
What is Marketing Qualified Lead (MQL)?
A Marketing Qualified Lead (MQL) can be defined as a lead that has shown interest in a brand’s offers or services based on their marketing efforts. An MQL is otherwise said to be a lead who is more likely to become a customer than remaining a lead.
Now, as we know what is lead routing and an MQL are, let us comprehend the term MQL routing.
Here’s a bonus tip – Know your B2B leads: SQLs, IQLs, MQLs.
What is MQL routing?
It is as simple as the name suggests. It is the process of distributing qualified marketing leads among the sales representatives.
With an efficient and effective lead routing system, you can ensure that the leads are distributed equally among your sales reps. This also ensures that none of your sales reps is over-burdened, and the leads are tracked timely.