WHAT IS LEAD GENERATION FOR REAL ESTATE?
Before we really dive deeper into these 10 strategies, let’s go through what exactly lead generation is in the realm of real estate.
Lead generation is the process of attracting and converting prospective buyers into leads with a vested interest in your company’s product or service. In real estate, generating leads comes with its own set of challenges, including finding the best software and sites to use and employing various customer experience strategies.
To put it simply, the same rules of marketing that apply to a variety of industries are relevant to the field of real estate, and lead generation is a crucial element of a real estate marketing strategy.
With the breakneck pace at which technology is progressing in the field of real estate (as in many others), it’s no surprise that agents and brokers may feel overwhelmed with deciding what to incorporate into their marketing strategy.
Lead generation in particular can pose a challenge in the competitive real estate environment. For this reason, it’s important to take a step back from time to time to remember the bigger picture—the core tactics which hold your game plan together.
Here are the 10 best lead gen strategies for a rapidly evolving real estate industry to give you the tools to keep the buyers coming in:
- Leveraging Positive Customer Feedback
- Using Real Estate Social Media to Increase Traffic and Awareness
- Segmenting Your Leads to Gain Insight Into Your Database
- Developing an Effective Video Marketing Strategy
- Community Service to Establish Local Presence
- Create Content to Constantly Engage your Subscribed Leads
- Personalizing Excellent Customer Service
- High Quality Content and Local SEO to Increase Search Result Visibility
- Making your Website Visually Stunning
- Continue Printing on Paper!
Leveraging Positive Customer Feedback
Letting your results speak for themselves is a great way of establishing your reputation and customer reviews and testimonials accomplish just that. Explore both internal and external options by establishing a review page on your website, sharing testimonials on major real estate platforms, and creating videos with customer feedback.
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